One thing that I have
noticed is that there are a lot of imported American brands, but they have been
changed to be more Japanese. Here are a few examples. The first picture shows
Doritos and Cheetos. The Doritos look very similar to the American ones, but
the flavor is actually taco flavor, which is a flavor that we don’t have in the
US. The Cheetos are barbeque flavored. The next picture is of a product called
“Pepsi White”. It is Mikan, or
mandarin flavored, a very popular seasonal winter flavor. The next picture is
of fried chicken flavored Doritos. This was probably the strangest for me. I
can’t imagine having a flavor like that in the United States. But I tried it
and it was pretty good. The next two pictures are probably the most
interesting. Similarly to Starbucks, which was mentioned in the previous post,
another American chain restaurant, McDonalds, also caters to the Japanese
consumer. McDonalds also has many seasonal flavored foods such as the sakura
teritama (cherry blossom teriyaki egg) burger in the spring. The second to the
last picture shows fries with soy sauce flavoring and the last picture shows
wasabi dipping sauce for chicken nuggets. These are two of the most obviously Japanese
flavors.
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